![]() ![]() ![]() Even the premise of their functions follow stereotypically feminine patterns, most notably through the inclusion of a mirror on the side-shooting gun. Sporting bright purple and pink rather than the typical blue amongst the NERF white and orange, these guns signal their femininity through their “feminine” colors. In addition to the suggestions of the ad about who can use their products, the Rebelle models are centered upon female stereotypes. The female party’s victory and feminine perspective NERF ads may typically lack acts not as a liberation for unrepresented women interested in NERF products, but a force that alienates men and women even further in their consumption of NERF products, shaping viewer conception of “how things are” – females use Rebelles and males use NERF’s other variety of products, with no room to use any model for either party. In making a brand specifically for females, NERF is telling males that the guns are not for them, and tells females that the typical guns are not for them either in doing so. However, this ad’s specification of which guns the boys and girls use alienates males from using Rebelles and alienates females from using typical NERF products even further. This focus makes sense in the way most NERF products feature predominantly male actors and are geared towards a male user base. The ad’s very title separates boys and girls, with the YouTube video’s description even describing it as “the ultimate battle.” From the ad’s focus of the Rebelle guns and the victory of the women participants, we can discern that this ad is intended for female audiences, seeking their interest in the Rebelle line of products. This ad is made to sell Rebelles specifically to the female audience they were intended for, alienating the male audience from purchasing them and further alienating females from purchasing the other NERF models that the male group was shown with. With bow-themed guns and side-shooting models with mirrors attached, the female groups’ Rebelle models are clearly the center of the ad. ![]() But for who? As the female group with NERF Rebelle models and the male group with more “traditional” NERF guns face off, the features of the REBELLE models are more predominantly shown. Boys’ advertisement is clearly intended to act as a selling point for its products. ![]()
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